How to Create a Digital Product That Sells Itself (My 3-Part Formula)
The truth is, your product can sell itself — if it’s built with the right formula from the start.
🔑 Part 1: Find a “Painful Problem” (That’s Also Searchable)
We, as humans, don’t buy a product because of its features. We buy it because we imagine how it will impact our lives — the positive outcome it brings, or how it solves a painful problem.
Your digital product should be a solution to a real problem. You shouldn’t create random digital products just because they sound trendy — because no one wants something that doesn’t solve anything.
For example, I sell MRR & PLR digital products (which, let’s be honest, a lot of people dislike because of the scammy sellers out there). But whether you like these types of products or not, they solve a real problem: time.
Usually, people who buy them have very busy lives — maybe they have kids, full-time jobs, or other responsibilities that don’t allow them to sit at a computer for hours creating a product from scratch. So they come to me, buy a done-for-you product, package it nicely, and they’re ready to post it on their website.
This lets them:
Save time
Get closer to passive income
Scale their business faster
All because the product solved a real, specific problem.
Before You Create — Validate Demand
Before you even design your product, you need to validate one thing:
👉 Is someone actively searching for a solution like this?
You can do this by using:
Pinterest: Type in a keyword and see what auto-completes — that’s what real people are searching for.
Reddit: Hang out in subreddits related to your niche and see what people complain or ask about.
Etsy: Search a niche keyword, sort by bestsellers, and read reviews to understand what buyers want.
AnswerThePublic: Type in keywords like “MRR PLR” and it’ll show you what questions people are asking — such as:
What is MRR vs PLR?
What do MRR and PLR mean?
How to use MRR products?
AnswerThePublic also pulls relevant questions directly from Google, but you can also find them yourself. Just type something into Google and check the section called “People also ask.” These questions often have lower competition, meaning your blog posts or product pages can rank faster if you target them.
The Bottom Line:
Before you create anything, make sure there’s a real need. Validate that people are already looking for the solution you want to offer. Only then should you start building the product.
Always remember this: people don’t want “features” — they want outcomes.
So instead of just saying “Pinterest templates,” say “Pinterest templates for bloggers.” Why? Because it solves a real problem. Bloggers will save time promoting their content since the templates are already tailored specifically for them. They won’t need to create pin after pin from scratch. Everything is done — they just upload their images, adjust the text, and that’s it.
Think about the end user and how your product helps them.
🎁 Part 2: Package the Solution in a Way That’s Irresistible
Imagine you spend a couple of hours validating your idea. You’ve found a product you want to create, something you have expertise in, and you know people need it. But after spending hours — upon hours — researching and building the product, you’re exhausted. So, you quickly throw together your listing images just to be done with the project.
I see YouTube creators do this all the time. They spend an insane amount of time scripting, filming, editing… and then make the thumbnail in five minutes.
But why do we do this?
It makes no sense.
People have zero clue how good your product is. They also have zero clue how good your video is… if they never click on it!
If you throw something together just to get it over with — whether it’s a YouTube thumbnail or a product listing image — it doesn’t matter. People will assume it’s low quality. They won’t buy it. They won’t watch it.
And just like that, all the time you spent creating?
Wasted.
👉 Don’t do that. Spend time on packaging your stuff. I promise you — it will pay off.
Yes, it’s annoying. But you know what else is annoying? Doing all that work… and getting little to no results.
You can create beautiful, professional-looking listing images using Canva.
Listing Descriptions
Always lead with a problem. For example:
Tired of spending hours creating Pinterest pins that don’t get clicks, saves, or traffic?
Then, explain how your product solves that specific problem:
“These easy-to-use Pinterest templates were made with bloggers in mind — so you can create scroll-stopping pins in minutes, even if you’re not a designer. Just drop in your content, customize the colors, and you’re ready to post. No more guessing what works. These templates are optimized to drive clicks, save time, and grow your traffic — so you can spend less time designing, and more time writing, relaxing, or building your brand.”
Include What’s Inside (Brief + Clear)
Still important to say what they get — just keep it clean and digestible.
For example:
20 fully editable templates in Canva
Optimized for Pinterest SEO
Mobile-friendly designs
Drag-and-drop format — no experience needed
Add Reassurance
Remove any doubts. Use a short FAQ or “good for you if…” section.
✅ Perfect for bloggers, coaches, and course creators
✅ You only need a free Canva account
✅ Instant download — use it today
End with a Clear CTA
Don’t be shy. Tell them exactly what to do next.
👉 Grab your Pinterest templates now to start getting saves and saving time.
Bonus Tips:
Use conversational language, not salesy.
Bold or bullet key benefits so it's easy to skim.
Use "you" more than "I" — focus on their transformation.
Try a testimonial or social proof if you have any.
🚀 Part 3: Make It Sell Itself with Evergreen Content + Search Traffic
Each product you create must include the keywords you're targeting — in the title, description, tags, and other key areas.
For example, if you’re solving a problem like “60+ easy recipes you can make at home to lose weight,” then that is the phrase you need to optimize for.
The specific steps vary depending on the platform you’re using, so be sure to check their SEO options. But if you have your own website, you’ll usually need to optimize:
The title
The meta description
The URL slug
The product description (include keywords close to the beginning)
The image file names before uploading
All of this helps Google, other platforms, and search engines understand what your product is about — and helps you show up when people search for it.
Promotion
Yep, yep — after all of this, you still have to promote your stuff. Are you going to just depend on algorithms to decide whether they want to show your product or not?
You must bring your own traffic after you publish, even if organic results can help. Platform updates can quickly change the visibility of even the best-ranking products.
You can use anything, but I’m a huge proponent of Pinterest. YouTube is also a wonderful tool, and blogs work well too. Use whatever suits you best — because the platform doesn’t matter as long as you like it and it gets the job done for you.
I would also advise you to create an email list because it’s extremely powerful — plus, you won’t have to rely on algorithms to reach your audience.
Wrap-Up
Your digital product doesn’t need to go viral. It just needs to solve a real problem, be easy to say yes to (great visuals help with that), have some decent SEO (you definitely don’t need to be an expert), and show up where people are already searching for solutions — like Pinterest, YouTube, Reddit, and beyond.
That’s it from me today. Have a wonderful day — and remember, you’ve got this! 😊
P.S. Selling skills? Nobody’s born with those. Everyone learns them little by little — by testing, listening to what works, and adapting as they go. It’s totally normal if it feels tricky at first. Keep going, be patient with yourself, and watch your skills grow. You’re on the right path!
